In a move that’s capturing hearts far beyond the hardwood, Kentucky Wildcats guard Koby Brea has announced he will donate 100% of his earnings from the upcoming 2025 college basketball season — including NIL deals and performance bonuses — to local charities throughout Lexington.
Brea, a recent transfer and rising leader on Mark Pope’s squad, made the announcement during a youth basketball clinic on Sunday, stating, “The money I earn this season isn’t just about me — it’s about making a positive impact on this community that’s embraced me from day one. This is bigger than basketball.”
The donations will reportedly benefit underserved youth programs, food banks, and mental health initiatives — areas Brea says “hit close to home.” Several local non-profits, including Lexington Cares Foundation and Bluegrass Youth Rising, are already preparing for the anticipated boost.
Coach Pope praised Brea’s decision, calling it “a powerful reminder of what it truly means to wear Kentucky blue.” He added that Brea’s generosity is setting an example for teammates and fans alike.
Social media has erupted with praise, with hashtags like #BiggerThanBasketball and #KobyCares trending regionally. Fans and analysts are calling it one of the most selfless acts by a collegiate athlete in recent memory.
As the Wildcats gear up for a high-stakes season, Koby Brea isn’t just chasing wins — he’s chasing legacy.
Leave a Reply