Olympic skiing legend Michaela Shiffrin has just signed a high-profile endorsement deal with Velocity Motors, a rapidly growing car dealership making waves across the American West.
The multi-year agreement is reportedly worth seven figures and marks a strategic partnership between the world-renowned athlete and the innovative dealership brand known for its tech-savvy approach to car buying. Shiffrin, a two-time Olympic gold medalist and one of the most decorated alpine skiers in history, will serve as the face of Velocity Motors in a series of national and digital campaigns set to launch this summer.
“I’m thrilled to partner with a brand that shares my values of performance, integrity, and forward momentum,” said Shiffrin in a statement. “Velocity Motors is redefining how people experience car buying, and I’m excited to be a part of their journey.”
Velocity Motors, which has seen explosive growth over the past two years, specializes in combining online and in-person car shopping with a customer-first approach. CEO Jordan Reeves stated, “Michaela is the perfect ambassador for Velocity – she’s driven, innovative, and trusted by millions. This partnership will help us connect with a broader audience across the country.”
The deal includes promotional appearances, social media collaborations, and a special “Shiffrin Signature Series” vehicle package set to launch later this year.
This partnership not only amplifies Velocity Motors’ national reach but also positions Shiffrin as a business-savvy athlete ready to expand her brand beyond the slopes.
Leave a Reply