The Cleveland Browns have made history — not on the field, but in the merchandise arena. The franchise has officially broken the all-time NFL record for jersey sales revenue in a single season, pulling in a staggering $132 million from jersey sales alone.
This unprecedented milestone comes on the heels of a resurgent season led by breakout stars and a loyal fan base that has rallied behind the team like never before. Sources within the organization cite the popularity of newly signed quarterback Dante Marshall, as well as standout performances from wide receiver Jaylen Ward and defensive powerhouse Miles Garrett, as key drivers behind the surge.
NFL merchandise analysts confirmed that the Browns surpassed the previous record held by the Kansas City Chiefs following their 2023 Super Bowl win. Notably, the Browns’ jersey sales saw a 210% increase year-over-year, with Marshall’s jersey alone accounting for nearly 40% of total sales.
Team owner Dee Haslam expressed her excitement: “This is more than just revenue — it’s a reflection of how deeply our fans believe in this team and its future. Cleveland is more than a football town. It’s a movement.”
The NFL is expected to release its full merchandising report later this month, but early data already cements the Browns’ new legacy — not just as competitors, but as champions of the market.
Stay tuned for a breakdown of which jerseys topped the charts and how the Browns plan to reinvest this record-setting revenue.
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