The Duke Blue Devils have made headlines nationwide by breaking the all-time NCAA record for the most revenue generated from jersey sales by a university basketball team. The iconic program raked in an astonishing $36.2 million during the 2024–2025 season, surpassing all previous benchmarks and setting a new standard for college sports merchandising.
Fueled by a stellar season, a fan-favorite roster, and innovative branding partnerships, the Blue Devils saw jersey sales skyrocket across the country. Analysts attribute the surge to the team’s deep NCAA tournament run, viral social media presence, and the legacy of Duke’s storied basketball culture.
University officials celebrated the accomplishment, stating that the revenue will be used to enhance athletic facilities, support student-athlete development programs, and expand community outreach efforts.
This milestone cements Duke’s position not only as a powerhouse on the court but also as a dominant force in college sports business — proving once again that the Blue Devils are leaders both in competition and commerce.
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