In a stunning development that has both the college basketball and endorsement worlds buzzing, Kentucky Wildcats rising star Otega Oweh has officially signed a multimillion-dollar endorsement deal with global giants Nike and EA Sports. The landmark agreement not only highlights Oweh’s growing influence on and off the court but also solidifies his place as one of the NCAA’s most valuable athletes.
The deal, reportedly one of the most lucrative in Kentucky Wildcats history under NIL rules, includes a signature Nike apparel line and a prominent feature in EA Sports’ highly anticipated return of the College Basketball video game series. Oweh will be among the first active college players to serve as a face of both brands simultaneously — a feat rarely seen at the collegiate level.
Statement from Oweh:
> “This is a dream come true. To partner with two of the biggest names in sports is unbelievable. I’m grateful to Coach Pope, my teammates, and the entire Big Blue Nation for pushing me every step of the way.”
Highlights of the Deal:
Signature Nike footwear and apparel to launch during the 2025-26 season
Featured cover athlete and in-game storyline in EA Sports College Basketball
National ad campaigns, including digital and TV spots
Joint community projects with both brands focusing on youth basketball programs in Kentucky
Kentucky head coach Mark Pope praised the news, calling it “a win for the program, for Otega, and for every young athlete dreaming big.”
Fans and analysts alike say this is more than just a personal milestone — it’s a cultural shift. With Oweh now leading the way, the Kentucky brand just got even bigger.
Big Blue Nation, meet your newest superstar — and now, a multimillion-dollar brand.
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